The last thing people typically think about when selling any type of wearable jewelry is the photography behind it. However, when you are selling something like jewelry online, you are not going to be there to talk to your customers.
You need to explain your jewelry through the pictures on your website. With that said, hiring a professional photographer to take pictures of your jewelry for your website is more important than you might think.
Think about this for a minute… You are searching for something online. Let’s say it’s a shirt. When you are browsing a website, if the pictures of the shirt are blurry or hard to see, chances are you will move on. Because if the picture is blurry, it’s hard to tell what the product actually looks like.
The same goes for your jewelry. You want the images on your website to shine just as if the customer was looking through the counter in your store. People directly relate the quality of the product images to the quality of the product itself. If they can’t see it through your site, you are most likely not going to convert that potential buyer into a customer.
So if you are going to sell your jewelry online, it’s wise to invest the time and money into hiring a photographer to take the pictures. And believe it or not, there are actual photographers that specialize in this type of photography.